Measuring ROI in the Metaverse
The most interesting news to come out of the Virtual Worlds ‘08 Conference so far is the announcement that MoU is spearheading an industry coalition to commission Forrester Research to do a study on measuring ROI in online virtual worlds. Currently, there is no standard for measuring engagement levels like there are in other media industries such as the Internet, TV and Motion Pictures. This makes it difficult for advertisers to know which virtual world
2007: Virtual Worlds in Review
I came across this excellent overview of virtual worlds trends in 2007. I have a feeling we will see a lot of these issues being addressed in 2008. In particular, I expect to see more business tools in 2008 as well as a lot of energy being focused on simplifying the user experience, particularly for social virtual worlds like Second Life.